Superior chicken in every way

Cobb has been a major role player in the broiler industry for over 100 years.

Roughly half of all the chicken processed globally is Cobb.

1916 - The Beginning - Cobb started off with modest beginnings in Massachusetts USA in 1916.Since then, the company has developed into one of the world's largest and most established broiler breeder companies – wholly owned by Tyson Foods in the US. Currently, the breed is used in chicken production in over 60 countries.

1997 - The Rainbow Alliance

In South Africa, Rainbow Farms' relationship with Cobb began in 1997 when they first imported grandparent stock. Over time, and because of the symbiotic and inherent strengths of the relationship, Rainbow moved to utilizing the breed completely across all three production regions.

This was followed by the establishment of a forward alliance - that of being the sole representative in South Africa and so ‘Cobb South Africa' was established.

This investment has provided benefits to the entire South African poultry industry and provided access to considerable international technical support in the areas of breeding, broiler, nutrition, flock health, environmental control, processing and planning.

2000 - COBB South Africa

Cobb South Africa operates from two large, modern grandparent units. The first is at Carolina, in the Mpumalanga Province, where our new breeder and hatchery complex was inaugurated in late 2000. Due to the demand for the Cobb500 product, further investments were made and at the end of 2007 a second production unit was opened at Mpongo Park, near East London.

We now have two strategically positioned production units. They are strategic for supply and biological risk management in the event of a major disease outbreak.

We aim to offer a better-quality breed of chicken to local poultry farmers, and our success in this endeavor has been unparalleled. It can largely be attributed to the high performance and consistency of the Cobb breed, which translates into exceptional meat yield, excellent appearance, uniformity and taste quality.

The Cobb breed now has over 40% market share in South Africa.

PRODUCT QUALITY

Cobb is recognized as the breed of choice with customers worldwide (i.e. leading producers such as Tyson Foods (US), and Rainbow Farms (SA). This is because the Cobb breed provides the ideal bird for both whole and cut-up portions. All Cobb distributors are supplied with stock that is derived from one common Cobb pedigree population located in the United States – this ensures the consistently high quality of our product around the world.

Great-grandparent operations are strategically located in the US, EU and Brazil which helps to ensure uninterrupted supply of genetic stock to all distributors of Cobb parent stock. We also have an outstanding reputation for the health of our stock, strong focus on bio-security, commitment to ongoing research & development and constant technical support and guidance to farmers. All these factors combine to ensure the high performance and superiority of the Cobb breed.

COBB500™The world’s most efficient broiler has the lowest feed conversion, best growth rate and an ability to thrive on low density, less costly nutrition. These attributes combine to give the Cobb500™ the competitive advantage of the lowest cost per kilogram or pound of live-weight produced for the growing customer base worldwide.

The Cobb500™ has lowest cost of live weight produced, superior performance on lower cost feed rations, most feed efficient, excellent growth rate, best broiler uniformity for processing, and is a competitive breeder.

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